BUILD THE BEST LITTLE MASCARA KIT EVER
(98 Reviews)
a clean mascara that stays put? it's about time!
the best little mascara ever gives you longer, fuller lashes and is:
🌎
beyond-clean formulation
😍
smear, sweat, and smudge-proof
💧
removes with JUST water
delivered automatically • cancel anytime • ship today for $3
SUBSCRIBE AND SAVE
build your perfect mascara kit, starting at only $9
1
Select your mascara formulation, clean lash care add-on, and freebie. We ship your custom kit in the happiest little package ever.
2
All our products are designed to be a perfect 1-month supply. Your eyes are important, and they'll love our clean, fresh cosmetics.
3
Before your refill ships again, your mascara concierge will check-in. Adjust, delay, or donate [we always match!] your refill so you always have the right amount!
cancel anytime | ship today for $3 | free delivery on orders $25+
cancel anytime
ship today for $3
free delivery on orders $25+
STEP 1
choose your mascara formulation
VOLUME + CURL
FORMULA
va-va-voom volume
full, luscious lash lift
seriously smudge proof
LENGTH + DEFINITION
FORMULA
over 90% natural ingredients
removes with just water!
seriously smudge proof
STEP 2
choose your add-ons
FRESH
MICELLAR WATER
MASCARA REMOVER
natural micelles in soft water
clean + refreshing cucumber
gently removes any mascara
reg. price $12
ERASE
REUSABLE MASCARA
REMOVER WIPES
eco-friendly + reusable
super-soft mascara eraser wipes
use with just water! no chemicals needed
reg. price $8
REFINE
MASCARA SHAPING COMBS
(5-PACK)
banishes clumps forever
separate lashes like the pros
reusable + disposable
reg. price $3
CLEAN
MASCARA CORRECTOR
SWABS (25 PACK)
bidegradable natural cotton
instantly fix any slips
precision tip corrector
reg. price $4
STEP 3
choose your FREE happy!
DAILY HAPPY
MIRROR MANTRA DECAL
Place your cute little mirror mantra right where you'll see it on the daily, and make it a habit to give yourself a happy moment whenever you need it.
LITTLE BOX OF HAPPY
TASTY TREAT
What is better than getting the perfect mascara, delivered? Getting a tasty treat along with it! That's what. And, what is better than a tasty treat? One with a happy surprise in it!
SCATTER HAPPY
SHAREABLE MINI-CARD
#CreateHappy and share the love with our SCATTER HAPPY shareable mini cards. Our happy message on the front + your handwritten note on the back = one happy moment, delivered.
RESULTS ARE IN, AND IT SPEAKS IN VOLUMES
FAQ
why little mascara?
what does clean beauty really mean?
what's it like to use a shorter mascara wand?
every mascara says it's smudgeproof, are you really?
what if i end up with too many mascara?
what if managing subscriptions stresses me out?
what if i don't like the mascara?