clean cosmetics promise
$3 SITEWIDE SHIPPING   |   FREE SHIPPING $25+

BUILD THE BEST LITTLE MASCARA KIT EVER

(98 Reviews)

a clean mascara that stays put? it's about time!

the best little mascara ever gives you longer, fuller lashes and is:

🌎

beyond-clean formulation

😍

smear, sweat, and smudge-proof

💧

removes with JUST water

SUBSCRIBE FOR AS LOW AS $9

delivered automatically • cancel anytime • ship today for $3

SUBSCRIBE AND SAVE

build your perfect mascara kit, starting at only $9

1

Select your mascara formulation, clean lash care add-on, and freebie. We ship your custom kit in the happiest little package ever.

2

All our products are designed to be a perfect 1-month supply. Your eyes are important, and they'll love our clean, fresh cosmetics.

3

Before your refill ships again, your mascara concierge will check-in. Adjust, delay, or donate [we always match!] your refill so you always have the right amount!

GET STARTED AND CHOOSE YOUR MASCARA

cancel anytime | ship today for $3 | free delivery on orders $25+

cancel anytime

ship today for $3

free delivery on orders $25+

STEP 1

choose your mascara formulation

VOLUME + CURL

FORMULA

va-va-voom volume

full, luscious lash lift

seriously smudge proof

$9 WITH MONTHLY SUBSCRIPTION

reg. price $12

LENGTH + DEFINITION

FORMULA

over 90% natural ingredients

removes with just water!

seriously smudge proof

$12 WITH MONTHLY SUBSCRIPTION

reg. price $15

STEP 2

choose your add-ons

FRESH

MICELLAR WATER

MASCARA REMOVER

natural micelles in soft water

clean + refreshing cucumber

gently removes any mascara

$9 WITH MONTHLY SUBSCRIPTION

reg. price $12

ERASE

REUSABLE MASCARA

REMOVER WIPES

eco-friendly + reusable

super-soft mascara eraser wipes

use with just water! no chemicals needed

$5 WITH MONTHLY SUBSCRIPTION

reg. price $8

REFINE

MASCARA SHAPING COMBS

(5-PACK)

banishes clumps forever

separate lashes like the pros

reusable + disposable

$2 WITH MONTHLY SUBSCRIPTION

reg. price $3

CLEAN

MASCARA CORRECTOR

SWABS (25 PACK)

bidegradable natural cotton

instantly fix any slips

precision tip corrector

$3 WITH MONTHLY SUBSCRIPTION

reg. price $4

STEP 3

choose your FREE happy!

DAILY HAPPY

MIRROR MANTRA DECAL

Place your cute little mirror mantra right where you'll see it on the daily, and make it a habit to give yourself a happy moment whenever you need it.

SELECT FREE GIFT + GO TO CART

LITTLE BOX OF HAPPY

TASTY TREAT

What is better than getting the perfect mascara, delivered? Getting a tasty treat along with it! That's what. And, what is better than a tasty treat? One with a happy surprise in it!

SELECT FREE GIFT + GO TO CART

SCATTER HAPPY

SHAREABLE MINI-CARD

#CreateHappy and share the love with our SCATTER HAPPY shareable mini cards. Our happy message on the front + your handwritten note on the back = one happy moment, delivered.

SELECT FREE GIFT + GO TO CART

RESULTS ARE IN, AND IT SPEAKS IN VOLUMES

CATCH US ON THE 'GRAM

FAQ

why little mascara?

what does clean beauty really mean?

what's it like to use a shorter mascara wand?

every mascara says it's smudgeproof, are you really?

what if i end up with too many mascara?

what if managing subscriptions stresses me out?

what if i don't like the mascara?

What are you looking for?

Your cart