MEET THE LITTLE MASCARA THAT EVERYONE IS SUBSCRIBING TO
a clean mascara that stays put? it's about time.
AS FEATURED ON
how it works
You select your favorite mascara, your clean lash care add-ons, and your fun freebie. We ship it to you in the happiest little package ever.
All our products are designed to be a perfect one-month supply. Your eyes are important, they'll love our fresh, clean cosmetics. Delivered!
Before each refill ships your mascara concierge will check in. You can adjust, delay [or donate! we always match] your refill so you always have the right amount.
LONG, FULL LASHES CAN BE YOURS
ever wonder why the perfect mascara is so elusive?
we know, and soon you will too
LONG, FULL LASHES CAN BE YOURS
ever wonder why the perfect mascara is so elusive?
we know, and soon you will too
we care, lots
WE DONATE + EDUCATE + MATCH
helping womxn feel better about themselves and life is at the heart of everything we do
WE EXCEED THE HIGHEST STANDARDS
all of our products exceed Whole Foods' "Beyond Clean Beauty" standards
WE LOVE MOTHER EARTH
we ensure a plastic neutral footprint, your purchases here only make the world a better place
IS THIS THE PERFECT MASCARA?
mascara loved by thousands
I'M LOVING HOW IT MAKES MY LASHES LOOK!
"I'm loving how it makes my lashes look!"
Alex U.
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I CAN'T BELIEVE HOW THICK MY LASHES ARE
"I can't believe how thick my lashes are. Made my day happier knowing that it is over 90% natural ingredients too."
Laura K. P.
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THEY CREATE AMAZING MASCARA!
"They create amazing mascara! Not to mention everything else you need to have gorgeous eyelashes!"
Kandie H.
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I'VE BEEN USING THE MASCARA DAILY
"I've been using the mascara daily and I love the natural eye make up remover!"
Jaclyn
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ONLY AMAZING LASHES
"No more exhausted, clumpy, unhygienic mascara for me. Only amazing lashes."
Genny G.
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OUR CLEAN COSMETICS PROMISE
all of our products are always: vegan, cruelty free, gluten free, paraben free, beeswax free, and paraffin free
faq
WHAT DOES CLEAN BEAUTY REALLY MEAN?
It's time for beauty products to work well AND be good for you + the planet. We invested years to ensure ours could do it all. 🧪
We didn't stop at being 100% vegan + cruelty-free. Whole Foods publishes a "Beyond Clean Beauty" standard to clearly define best in class clean ingredient guidelines, and all our products exceed their standards. 🌎 Plus, we are certified plastic neutral so you can feel good about using a mascara that you love.
WHY "LITTLE" MASCARA?
Ever notice that you throw out your mascara because it's dry, nasty, clumpy, and unusable, not because it's empty? 🤨
Our little bottle provides the right amount needed so you always have fresh, safe mascara to use – and none goes to waste.
WHAT IS IT LIKE TO USE A SHORTER MASCARA WAND?
There's a good reason mascara minis are taking the lash world by storm right now. Shorter wands are SO much easier to use. Once you try it you’ll never want to go back! 🤯
Not only do you have better dexterity since your hand is closer to your lashes, but you can also get better angles that result in more volume. 😍
Yay for fresher, easier to use, and bigger lashes! 🎉
EVERY MASCARA SAYS IT'S SMUDGEPROOF, ARE YOU REALLY?
So true! There's a lot of mistrust out there in mascaraland since there have been so many unrealized promises. 😞 Pop over to IG and watch some of our highlights, you'll see real women trying to make our mascara move from their lashes to their face, with no luck! 😂 That's a good thing.
WHAT IF I END UP WITH TOO MANY MASCARA?
Said no one ever. 😆
All of our products are designed to be a one month supply for daily users. It's also wise to replace mascara regularly for health reasons and a new one showing up serves as an excellent reminder to do just that!
Worst case scenario, many of our customers enjoy having extra mascara around. Whether it is in your purse, travel kit, gym bag, diaper bag, car, or at your lucky BFF or sweetheart’s house, it can be a lifesaver in many situations. Especially since we aren't sold in stores!
If you still feel like you have too many mascaras on hand you can easily skip a month or choose to share the love by donating your monthly mascara to a woman in need – we always match every donation. 🥰
WHAT IF MANAGING SUBSCRIPTIONS STRESSES ME OUT?
We got you. 🤗 Meet Phoebe, your *personal* mascara concierge. She will send you an email reminder before every refill with plenty of time to make any adjustments to your order. Add, remove, skip, donate, cancel - Phoebe makes it easy.
Too bad she can’t help with the laundry. 😏
WHAT IF I DON'T LIKE THE MASCARA?
Thousands of women love our mascara, and we hope you will too. 😊
That being said, we know that mascara is a very personal choice, so we offer a risk-free quality guarantee. If our products aren’t right for you, just reach out and let us know. We are happy to let you return one opened mascara within 21 days of your first purchase with us for a refund. Nice and easy!