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THE BEST LITTLE MASCARA EVER: length + definition formula

Regular price $15.00 |  Save $-15.00 (Liquid error (sections/product-template.liquid line 208): divided by 0% off)
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With over 90% natural ingredients [that's practically unheard of in a mascara!] this is a lengthening mascara you, and your lashes, will love.

It's smear proof, sweat proof, smudge proof and budge proof, yet removes with just water. Like magic, we know!

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always 100% vegan + cruelty-free

$3 sitewide shipping [FREE for $25+]

PRODUCT DETAILS

Lengthen each lash to the max with this innovative, luscious formula. It’s smear proof, sweat proof, smudge proof and budge proof, yet removes with just warm water. Like magic, we know. Just call us the mascara magicians, already.

Separate and fan your lovely lashes with every swipe of our curved wand, creating that little curl of lashes at the outer corner of your eye [major heart eyes]. Seriously, you’ll be checking yourself out every time you pass a mirror. 

With over 90% natural ingredients [that’s practically unheard of in a mascara], this is a lengthening mascara you, and your lashes, will love.  

Makeup artists compare the experience to that of their #1 mascara staple, Maybelline Great Lash®, for its more wet consistency, its dark black color, and its ability to bond quickly with lashes.

CLEAN INGREDIENTS

All of our products are always: vegan, cruelty free, paraben free, beeswax free, and paraffin free. Take care of your lashes, gorgeous. 

This luscious formula includes: 

  • Plant-based Squalene - naturally strengthens lashes + protects against breakage 
  • Powerful Candelilla Wax – super duper smudge proof staying power without harsh removal 
  • Restorative Palm Oil - prevents moisture loss + fights free radical damage

FULL INGREDIENTS LIST [no secrets here, lovely]

Water, Euphorbia Cerifera (Candelilla) Wax, Cetyl Alcohol, Squalane (Plant Derived), Ethylhexyl Myristate, Magnesium Stearate, Glyceryl Stearate, Carbomer, Caprylyl Glycol, Phenoxyethanol. May Contain: CI 77499, CI 77891. 

    DIRECTIONS

    Hold wand horizontally to apply on both the top and bottom lashes. Use smooth strokes to apply from root to tip. Be sure to apply mascara on the top side of the upper lashes to create an even more dramatic look. Do not let dry between layers.

    DETAILS

    0.135 fl oz / 4ml | 3.5" tall

    CLUMP FREE

    (it's true!)

    ALWAYS FRESH

    (small size + delivered monthly)

    EASY TO APPLY

    (just the right curves)

    SMUDGEPROOF

    (yes, actually)

    ULTRA CLEAN

    (safe + eco-friendly)

    HOW TO USE

    LENGTH + DEFINITION MASCARA

    For max lash length, fit the curve of the brush to the base of your lashes and apply mascara smoothly from root to tip. Don’t let the formula dry between layers; just go for it, gorgeous. 


    To remove, submerge your lashes in warm water, or press a warm wet washcloth to your eyes. After 15 seconds, gently massage your lashes, and stand in awe as the formula dissolves right before your eyes. Not a trace is left behind. Let’s leave raccoon eyes to the raccoons, shall we? 

    THE MASCARA

    ON A MISSION

    to help women create more

    happy moments in everyday life

    Mascara is kind of our thing, but happiness is what can really make an impact in the world. That’s why we’ve dedicated ourselves to helping women create happy moments in everyday life, whether it be through a happy mascara delivery, our #createhappy quest, or our donating directly to women in need.  

    LEARN MORE

    Customer Reviews

    Based on 243 reviews
    85%
    (207)
    10%
    (24)
    2%
    (6)
    2%
    (5)
    0%
    (1)
    A
    Anonymous
    length + definition formula

    absolutely love this mascara, the formula is great and I always get compliments o my lashes. Stays daily with minimal smudging on my top lash line due to heat and oily skin. My go-to mascara!

    D
    Deborah Walker
    Love my lashes

    I love this mascara!

    c
    cynthia wasco
    Truly the best

    I wanted to try this subscription and read all the reviews. I struggle with mascara always making me look like a raccoon and it doesn’t helps that I am always touching my face. However this mascara really does not bleed yet comes off easily when you wash your face! Oh yeah and it lengthens and makes my eyes look bigger!

    A
    Amy T.
    Awesome! No more sensitive eyes! Great length too!

    I am on my first month of trying this mascara. I have to say it is awesome! My biggest concern is my sensitive eyes when my mascara would get "old-ish." I was always told to change it up at 3 months, so I was pretty consistent in changing it but there would be times when I would get busy, lazy and ultimately frustrated about trying to find a mascara that I really liked, and my eyes would suffer. They would get itchy, red and uncomfortable. So I thought I would try a subscription to find a mascara that would come to my door before my eyes would get sensitive to the "old" mascara. Well I am more than thrilled that this little mascara doesn't smear on my lower lids like most every other mascara I've tried, it gives me amazing length like no other and it is so comfortable I barely notice I am wearing it!! I am looking forward to my next order before my eyes suffer. Thank you!!

    M
    Meredith Cohen
    Sometimes it's clumpy

    I find sometimes when I first get the new wand, it is a little clumpy.
    After a while it evens out and I really like the mascara.

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