clean cosmetics promise
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we care, lots

WE ARE SERIOUS ABOUT HELPING WOMXN FEEL BETTER ABOUT THEMSELVES AND LIFE

WE DONATE + EDUCATE + MATCH

helping womxn feel better about themselves and life is at the heart of everything we do

GIVE

Life can be tough. A little help from a friend can go a long way in brightening a dark day. We partner with organizations that serve womxn in need, donating thousands of our products every year. A little mascara doesn't fix everything, but it does help womxn feel more confident and confident womxn make big moves.

UPLIFT

Our #createhappy mission is REAL. Our small army of advice columnists behind Dear Ellie help people find answers to life's big questions, we run monthly #createhappy quests aimed to make it fun to create happy moments for yourself and others, and we always make sure each package we send out has a fun little gift to create smiles. Life's too short not to add happy to every day!

HELP

We make it easy for our customers to get in on the good karma by offering to match every mascara they choose to donate [on top of the thousands we donate "just because"]. When our subscribers need to skip a delivery they can easily choose to donate their monthly refill instead. Together, we can make an even bigger impact.


100% VEGAN + CRUELTY FREE

It is central to our Clean Cosmetics Promise that all of our products are always: vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free, and paraffin free. There's no need to sacrifice performance, or inflate prices, just to do the right thing.

BEYOND CLEAN BEAUTY

The fine folks at Whole Foods stay on top of what it takes to take good care of ourselves and watch what we put into the products we use. They have established the gold standard for clean cosmetics with their Beyond Clean Beauty standards. All of our products exceed these standards, we make it easy to do right by your body.

WE EXCEED THE HIGHEST STANDARDS

all of our products exceed Whole Foods' "Beyond Clean Beauty" standards


WE LOVE MOTHER EARTH

we ensure a plastic neutral footprint, your purchases here only make the world a better place

LEAVE NO FOOTPRINT BEHIND

If it was possible to give you a mascara that functions well but didn't involve plastic you can bet we'd do it. Since that's not realistic, we invest in removing and upcycling a volume of plastic waste from the environment. So much so that we are 100% plastic neutral with everything we do - including our products, mailers, everything.


Learn how you can reduce your plastic footprint through the plastic neutral citizen program at Plastic Collective.

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