special mascara subscription offer

MASCARA SUBSCRIPTION: starter set

$21 $31  + FREE SHIPPING

Everything you need for luscious lashes:

  • ▪ The Best Little Mascara Ever: $21 value [over 90% natural ingredients]
  • ▪ ERASE reusable mascara remover wipes: $10 value [so soft!]
  • ▪ Little Box of Happy surprise [because #createhappy]

LENGTH + DEFINITION formula

Our original LENGTH + DEFINITION formula creates a classic elegance you'll love; long, full lashes for a natural everyday look.

SPECIAL FEATURE: seriously smudge-proof yet removes with just water

VOLUME + CURL formula

Arriving early 2021, our VOLUME + CURL formula is perfect for when you want to amp up the va-va-voom; that false lash look without the hassle and expense.

SPECIAL FEATURE: gorgeous, dark black color

choose your formula

how it works

A BETTER MASCARA, DELIVERED

Our small size + fast delivery = you’ll always have fresh mascara. No more old, clumpy, unsanitary mascara for you, just big beautiful lashes.

CHOOSE YOUR FREQUENCY

Typically, one bottle lasts 6 weeks. But, you can get your delivery every month, every few months or press pause anytime.

CANCEL ANYTIME

No sneaky contracts. No long term commitments. You can leave with just a few clicks. We love you and want you to stay but it’s all about freedom, here.

LENGTH + DEFINITION FORMULA

our clean cosmetics promise

all of our products are always:
vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free.

I'M LOVING HOW IT MAKES
MY LASHES LOOK

@honestlyaction

frequently asked questions

WHAT IS THE DIFFERENCE BETWEEN YOUR TWO TYPES OF MASCARA?

The Best Little Mascara Ever comes in two formulas.

Our LENGTH + DEFINITION mascara formula offers a more classic, natural look. It is perfect for everyday wear. And, especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and those who find their mascara “migrates” too much (flakes, streaks, sweats off, etc) since it has unbelievable staying power – without the hazards of being a waterproof formula. Amazingly, it still comes off with just 15 seconds underwater and a light massage in the shower. And, no raccoon eyes!

Our VOLUME + CURL mascara is the preferred choice for those who love the va-va-voom. It’s build for maximum lash volume, while still maintaining a strong base of natural ingredients. It has a more typical 18hr wear and an easy removal process. This formula will be released in early 2021, join the waitlist.

Both formulas come in our fabulous small size and use our special brush that fits your lash line like a glove and makes applying mascara to those lower lashes a breeze.

DO I HAVE TO HAVE A MEMBERSHIP TO SHOP YOUR PRODUCTS?

Nope! You can order any of our products, anytime, no membership required. We also offer beautiful gift sets which are a one-time purchase. Purchasing a starter set activates a subscription.

Our club members enjoy free shipping and exclusive deals. And, there's never any commitment! We even send a reminder before every shipment - you can adjust it with just a couple clicks. What's not to love?

WHY THE LITTLE BOTTLE?

Two reasons, really.

1) We ALL know it’s unhealthy to keep a mascara around for too long but often simply forget to buy a new one. Even the FDA recommends you toss your mascara after 3 months. A little bottle provides the right amount needed so you always have fresh, safe mascara to use – and none goes to waste.

2) Shorter wands are SO much easier to use. Once you try it you’ll never want to go back to long mascara wands. Not only do you have better dexterity since your hand is closer to where you are applying, but you can also get better angles for thicker applications that result in more volume.

Yay for fresh, easier to use and bigger lashes!

MODIFYING MY MASCARA PLAN SHIPMENTS

You can modify your Mascara Plan shipments anytime by visiting your Account.

You are always able to add or remove products, update your address and payment information, pause your subscription, or change the frequency of your shipments. Just click on the section you’d like to modify and take it from there.

My Little Mascara Club

Our mission is to help women feel better about themselves and life.
We do that through an incredible, innovative, natural mascara that gives women everywhere unforgettable lashes… but even more so by finding ways to provide tips and inspiration to help real women find real happiness.