The Best Little Mascara Ever
VOLUME + CURL FORMULA
Arriving summer 2020, our VOLUME + CURL formula is perfect for when you want to amp up the va-va-voom. That false lash look without the hassle and expense.
SPECIAL FEATURE: Gorgeous, dark black color but without the heavy chemicals many brands still use. No D&C BLACK 2 danger around here!
why we love it
THE BRUSH: Our special lash-hugging brush ensures every little and long lash you have gets well coated, maximizing volume and length without sacrificing definition. Plus, its unique shape means your lashes automatically get extra lift and curl. Good deal! And, so pretty.
THE FORMULA: Our proprietary volumizing formula is packed with natural ingredients (over 90% – that’s practically unheard of in mascara!), including the plant-based weightless moisturizer squalane. Your lashes will love it! Plus, did we mention NO MORE CLUMPS. A dream come true, we get it.
THE COLOR: Can mascara ever be TOO black? We think not, but we gave it a go. Steering clear from potentially toxic dyes that you’ll still find in many commercial mascaras (we are looking at you, D&C Black No. 2), ours is what we call Luscious Black… because that is how your lashes will look. So luscious.
VA-VA-VOLUME: Let's face it, we all love that false lash look! The combination of our unique lash-line-hugging brush and our proprietary folmula ensure you get maximum fullness and volume every time. Our easy removal makes this mascara a winner in, and on, everyone's eyes.
AND OF COURSE: All of our products are always: Cruelty Free | Gluten Free | Paraben Free | Mineral Oil Free | Beeswax Free | Paraffin Free. Our mascara and wipes are also fragrance free. That’s a lot of free, because we agree – it’s important.
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