clean cosmetics promise


Based on 699 reviews
length + definition formula

absolutely love this mascara, the formula is great and I always get compliments o my lashes. Stays daily with minimal smudging on my top lash line due to heat and oily skin. My go-to mascara!

Love my lashes

I love this mascara!

Truly the best

I wanted to try this subscription and read all the reviews. I struggle with mascara always making me look like a raccoon and it doesn’t helps that I am always touching my face. However this mascara really does not bleed yet comes off easily when you wash your face! Oh yeah and it lengthens and makes my eyes look bigger!

Awesome! No more sensitive eyes! Great length too!

I am on my first month of trying this mascara. I have to say it is awesome! My biggest concern is my sensitive eyes when my mascara would get "old-ish." I was always told to change it up at 3 months, so I was pretty consistent in changing it but there would be times when I would get busy, lazy and ultimately frustrated about trying to find a mascara that I really liked, and my eyes would suffer. They would get itchy, red and uncomfortable. So I thought I would try a subscription to find a mascara that would come to my door before my eyes would get sensitive to the "old" mascara. Well I am more than thrilled that this little mascara doesn't smear on my lower lids like most every other mascara I've tried, it gives me amazing length like no other and it is so comfortable I barely notice I am wearing it!! I am looking forward to my next order before my eyes suffer. Thank you!!

No more itchy eyes

My eyes are super sensitive to all eye makeup including mascara. I happened upon this particular mascara about 6 months ago and have loved it every time I put it on. It does not bother my eyes at all. They do not turn red, itch or burn like they have with other mascaras that I’ve tried in the past. I would definitely recommend!

Sometimes it's clumpy

I find sometimes when I first get the new wand, it is a little clumpy.
After a while it evens out and I really like the mascara.

I like the way it goes on and does not smudge during the day.

Best i have EVER used!

I am so impressed with this mascara. It stays put, has an incredible brush and is even cruelty free. I have so many allergies and this mascara is exceptional!

Volume & Curl Mascara

I love the size of the tube, the curve of the brush, it does a great job of thickening & lengthening my lashes, doesn’t flake & comes off super easy with just water.

Love it.

I prefer the Length and Definition one over the volume and curl. However, the Volume and Curl arrived much dryer.


I like the way it goes on and it does not flake. I wear contacts and so far I am not having any issues. The only thing is it would be nice if the wand was a little longer.

Better than expected

This is probably the best mascara I've tried. Love that it's vegan and cruelty-free (which is always a must). I got it for free in a kinder beauty box and didn't think much of it, but it lengthened and raised my lashes, plus gave them volume. It also does a fine job at separating them. It doesn't flake at all and I can go all day without worrying about that, even in hot weather. It has a bit of water resistance (I've cried in this mascara and there was no running), but it comes off easily when I take a shower and clean my lashes. All in all I love this mascara and it's a very good price. I will probably pick up another when my current one runs out.

Great Mascara!

I love that the formula of this mascara is light yet packs a punch of color unto my lashes. My lashes are very noticeable after using this mascara as well. I would recommend this great mascara to anyone.

It’s a yes from me

I just switched from my tried and true mascara for the last several years. I wanted a cleaner option but didn’t want to have to sacrifice anything (lol). I am more than impressed with this! I did not do the subscription just because I only wear makeup once or twice a week but if I wore it more a subscription would absolutely be worth it. It makes my lashes appear way prettier than my previous mascara and I’ve actually gotten 2 compliments since switching which was unexpected ha ha.

Came a little dry

Contrary to my headline, I love this product. It came a little dry, but a few drops of contact solution fixed that right up and it’s a daily staple. Doesn’t flake, lasts all day. I use both the length and volume (length for the first coat, volume for the second) and get really great results!

DUET: mascara bundle
Shannon Forrest
Nothing little about this mascara!!

The name may be little but this mascara packs a huge punch! I love the duet so I can have variety on my look! Highly recommended!!

DUET: mascara bundle
Lana Williams
My Favorite!

My eyes never feel dried out from using this mascara! It is the best mascara I’ve ever used!

I love this mascara!

I love the length and definition formula so much. My lashes are very light and almost nonexistent looking but this mascara really makes them look longer and thicker than any other mascara I have used. And I love the way it comes off easily with water.

Great Purchase

I really like the mascara. It goes on smoothly, stays on well all day, and doesn't smear. I don't get flaking!! I hate feeling like I have something always getting in my eye, and this mascara has not caused that issue once so far. (About a month) It washes off very easily. I have been using the molecular water, and it's great, but I've used just water or face wash as well and it comes off easily. It's a great all day mascara. It looks good too!! It doesn't clump, and makes my lashes look full.
I have only ever used name brand mascara, but found this on the Think Dirty app. I want to move away from toxic materials on my face and body. I was skeptical, but I REALLY like this mascara! I'll be buying more.

Best mascara ever

I absolutely love this mascara. I am telling everyone I know about it. My favorite is the ease of removal. The fact that it’s all natural ingredients is amazing. My lashes look amazing.

Last all day

I don't know how this mascara does it. Easy to apply, lengthens, doesn't flake and easy to wash off.

LOVE this stuff

I found this product through the Think Dirty app. I've been looking for a mascara that is clean and actually works. I am now a sold customer on this stuff. Thanks!

Fantastic product, fantastic customer service, fantastic business idea! Thumbs up on creating happy with convenience!


This mascara really works! My lashes look so much bigger without a lot of bulk. This is the only mascara that has ever made a noticeable difference in the way my lashes look. So easy to apply and I love the small tube size, it’s so easy to throw in my bag. I love that this product is non-toxic and easy to remove. The last mascara I will ever need!

Great little product!

I'm so glad I found this mascara. The smaller size is perfect for my make-up bag. Also, it doesn't get sticky, clump up, or dry out before it's gone. Plus my lashes have never looked better.

What are you looking for?

Your cart