clean cosmetics promise
$3 SITEWIDE SHIPPING   |   FREE SHIPPING $25+

CYBER MONDAY

CYBER MONDAY SALE

BUY A BUNDLE, GET A FREE GORGEOUS MAKEUP BAG

claim yours now, while supplies last! no code required - simply buy a bundle and we'll add the corresponding bag into your package!

CHOOSE FROM 4 BAG + BUNDLE OPTIONS

limits? no way, gorgeous. buy as many bundles as you want, and we'll include a bag for each of them

BUNDLE + BAG CHEAT SHEET

see which bag you'd get when you buy a bundle!

BUY

DUET: mascara bundle

$27 $25

GET

PRETTY: makeup bag

FREE with mascara duet purchase | $7 value

BUY

RISE bundle

$34 $30

GET

LOVELY: makeup case

FREE with RISE or UNWIND bundle purchase | $10 value

BUY

UNWIND bundle

$47 $40

GET

LOVELY: makeup case

FREE with UNWIND or RISE bundle purchase | $10 value

BUY

COMPLETE bundle

$54

GET

EXQUISITE: cosmetic bag

FREE with COMPLETE bundle purchase | $15 value

give the gift of lovely lashes this holiday season

bundles + bags combine and create the happiest little mascara gift set around!

SHOP BUNDLES

DUET | $27 $25

MASCARA BUNDLE

1 volume + curl mascara

1 length + definition mascara

mini sized for easy application

CYBER MONDAY SPECIAL: free PRETTY bag with this purchase

ADD TO CART

UNWIND | $47 $40

MASCARA + EVENING ROUTINE BUNDLE

mascara duet for length + volume

FRESH micellar water

ERASE reusable makeup remover wipes

CYBER MONDAY SPECIAL: free LOVELY bag with this purchase

ADD TO CART

RISE | $34 $30

MASCARA + MORNING ROUTINE BUNDLE

mascara duet for length + volume

25 precision tipped cotton swabs

5 mascara shaping combs

CYBER MONDAY SPECIAL: free LOVELY bag with this purchase

ADD TO CART

COMPLETE | $54

MASCARA + LASH CARE KIT

mascara duet for length + volume

micellar water + resusable remover wipes

lash combs + swabs

CYBER MONDAY SPECIAL: free EXQUISITE bag with this purchase

ADD TO CART


interested in a single purchase for now? no worries, lovely.

however, the Cyber Monday free bag offer only applies to the bundles listed above

AS FEATURED ON

“It really doesn’t smudge.

I always get raccoon eyes - always, but not with this mascara. I can’t believe it. ”

Sarah S.

LOOK LIKE A MILLION BUCKS, BUT SPEND LESS THAN TEN.

AFFORDABLE + QUALITY = 🥰

Our team of cosmetic scientists built a new mascara, from the ground up. It took years. The result? No middle man on your path to long, full lashes. It's like getting Nordstrom results at Target prices.

SHOP MASCARA

give yourself the gift of hassle-free lashes

with our effortless mascara subscription, starting at $12 a month

ADD A MEMBERSHIP

PERFECT MASCARA, DELIVERED

You select your favorite mascara and your clean lash care add-ons. We ship it to you in the happiest little package ever.

FRESH EVERY MONTH

All our products are designed to be a perfect one-month supply. Your eyes are important, they'll love our fresh, clean cosmetics. Delivered!

EASY-PEASY MEMBERSHIP

Before each refill ships your mascara concierge will check in. You can adjust, delay [or donate! we always match] your refill so you always have the right amount.

GET STARTED

WHAT OUR FANS HAVE TO SAY

QUALITY GUARANTEE

THOUSANDS OF WOMEN ALREADY LOVE OUR MASCARA, AND WE THINK YOU WILL TOO.

That being said, we know how hard it is to imagine a mascara that *actually* lives up to its promises. To make it easier for you to join the thousands of women who have upgraded their routine with our clean mascara, we offer a risk-free quality guarantee. If our mascara isn't right for you, just reach out for a refund.

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