clean cosmetics promise
$3 SITEWIDE SHIPPING   |   FREE SHIPPING $25+

BLACK FRIDAY SPECIAL

GET UP TO $50 IN MASCARA CASH

that's like 3 extra mascaras for future you ;) go you, gorgeous!

SHOP NOW

SPEND MORE + SAVE MORE

buy a gift for them today, + then come back to buy a gift for you!

SPEND $50

+ GET $20

IN MASCARA CASH

mascara cash coupon will magically appear in purchaser's inbox on Nov 30th • redeemable Dec 1st-13th • no cashback

SPEND $100

+ GET $50

IN MASCARA CASH

mascara cash coupon will magically appear in purchaser's inbox on Nov 30th • redeemable Dec 1st-13th • no cashback

give the gift of lovely lashes this holiday season

combine bundles + bags for the happiest little mascara gift set!

FAVORITE BUNDLES

UNWIND | $40

MASCARA + EVENING ROUTINE BUNDLE

mascara duet for length + volume

FRESH micellar water

ERASE reusable makeup remover wipes

ADD TO CART

EXQUISITE | $15

COSMETIC BAG

classy black + white saffiano pu leather

fully lined in luscious, lovely pink

finished with a silver zipper pull + bow

ADD TO CART

COMPLETE | $54

MASCARA + LASH CARE KIT

mascara duet for length + volume

micellar water + resusable remover wipes

lash combs + swabs

ADD TO CART

DUET | $25

MASCARA BUNDLE

1 volume + curl mascara

1 length + definition mascara

mini sized for easy application

ADD TO CART


start your happy dance now - the Black Friday Special applies to all products!

SHOP ALL PRODUCTS

AS FEATURED ON

“It really doesn’t smudge.

I always get raccoon eyes - always, but not with this mascara. I can’t believe it. ”

Sarah S.

LOOK LIKE A MILLION BUCKS, BUT SPEND LESS THAN TEN.

AFFORDABLE + QUALITY = 🥰

Our team of cosmetic scientists built a new mascara, from the ground up. It took years. The result? No middle man on your path to long, full lashes. It's like getting Nordstrom results at Target prices.

SHOP MASCARA

give yourself the gift of hassle-free lashes

with our effortless mascara subscription, starting at $12 a month

ADD A MEMBERSHIP

PERFECT MASCARA, DELIVERED

You select your favorite mascara and your clean lash care add-ons. We ship it to you in the happiest little package ever.

FRESH EVERY MONTH

All our products are designed to be a perfect one-month supply. Your eyes are important, they'll love our fresh, clean cosmetics. Delivered!

EASY-PEASY MEMBERSHIP

Before each refill ships your mascara concierge will check in. You can adjust, delay [or donate! we always match] your refill so you always have the right amount.

GET STARTED


WHAT OUR FANS HAVE TO SAY

QUALITY GUARANTEE

THOUSANDS OF WOMEN ALREADY LOVE OUR MASCARA, AND WE THINK YOU WILL TOO.

That being said, we know how hard it is to imagine a mascara that *actually* lives up to its promises. To make it easier for you to join the thousands of women who have upgraded their routine with our clean mascara, we offer a risk-free quality guarantee. If our mascara isn't right for you, just reach out for a refund.

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