BLACK FRIDAY SPECIAL
GET UP TO $50 IN MASCARA CASH
that's like 3 extra mascaras for future you ;) go you, gorgeous!
SPEND MORE + SAVE MORE
buy a gift for them today, + then come back to buy a gift for you!
SPEND $50
+ GET $20
IN MASCARA CASH
mascara cash coupon will magically appear in purchaser's inbox on Nov 30th • redeemable Dec 1st-13th • no cashback
SPEND $100
+ GET $50
IN MASCARA CASH
mascara cash coupon will magically appear in purchaser's inbox on Nov 30th • redeemable Dec 1st-13th • no cashback
give the gift of lovely lashes this holiday season
combine bundles + bags for the happiest little mascara gift set!
FAVORITE BUNDLES
UNWIND | $40
MASCARA + EVENING ROUTINE BUNDLE
mascara duet for length + volume
FRESH micellar water
ERASE reusable makeup remover wipes
EXQUISITE | $15
COSMETIC BAG
classy black + white saffiano pu leather
fully lined in luscious, lovely pink
finished with a silver zipper pull + bow
COMPLETE | $54
MASCARA + LASH CARE KIT
mascara duet for length + volume
micellar water + resusable remover wipes
lash combs + swabs
DUET | $25
MASCARA BUNDLE
1 volume + curl mascara
1 length + definition mascara
mini sized for easy application
start your happy dance now - the Black Friday Special applies to all products!
AS FEATURED ON
“It really doesn’t smudge.
I always get raccoon eyes - always, but not with this mascara. I can’t believe it. ”
Sarah S.
LOOK LIKE A MILLION BUCKS, BUT SPEND LESS THAN TEN.
AFFORDABLE + QUALITY = 🥰
Our team of cosmetic scientists built a new mascara, from the ground up. It took years. The result? No middle man on your path to long, full lashes. It's like getting Nordstrom results at Target prices.
give yourself the gift of hassle-free lashes
with our effortless mascara subscription, starting at $12 a month
ADD A MEMBERSHIP
PERFECT MASCARA, DELIVERED
You select your favorite mascara and your clean lash care add-ons. We ship it to you in the happiest little package ever.
FRESH EVERY MONTH
All our products are designed to be a perfect one-month supply. Your eyes are important, they'll love our fresh, clean cosmetics. Delivered!
EASY-PEASY MEMBERSHIP
Before each refill ships your mascara concierge will check in. You can adjust, delay [or donate! we always match] your refill so you always have the right amount.
WHAT OUR FANS HAVE TO SAY
QUALITY GUARANTEE
THOUSANDS OF WOMEN ALREADY LOVE OUR MASCARA, AND WE THINK YOU WILL TOO.
That being said, we know how hard it is to imagine a mascara that *actually* lives up to its promises. To make it easier for you to join the thousands of women who have upgraded their routine with our clean mascara, we offer a risk-free quality guarantee. If our mascara isn't right for you, just reach out for a refund.