clean cosmetics promise

THE BEST LITTLE MASCARA EVER: length + definition formula

Regular price $15.00 |  Save $-15.00 (Liquid error (sections/product-template.liquid line 208): divided by 0% off)

With over 90% natural ingredients [that's practically unheard of in a mascara!] this is a lengthening mascara you, and your lashes, will love.

It's smear proof, sweat proof, smudge proof and budge proof, yet removes with just water. Like magic, we know!

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always 100% vegan + cruelty-free

$3 sitewide shipping [FREE for $25+]


Lengthen each lash to the max with this innovative, luscious formula. It’s smear proof, sweat proof, smudge proof and budge proof, yet removes with just warm water. Like magic, we know. Just call us the mascara magicians, already.

Separate and fan your lovely lashes with every swipe of our curved wand, creating that little curl of lashes at the outer corner of your eye [major heart eyes]. Seriously, you’ll be checking yourself out every time you pass a mirror. 

With over 90% natural ingredients [that’s practically unheard of in a mascara], this is a lengthening mascara you, and your lashes, will love.  

Makeup artists compare the experience to that of their #1 mascara staple, Maybelline Great Lash®, for its more wet consistency, its dark black color, and its ability to bond quickly with lashes.


All of our products are always: vegan, cruelty free, paraben free, beeswax free, and paraffin free. Take care of your lashes, gorgeous. 

This luscious formula includes: 

  • Plant-based Squalene - naturally strengthens lashes + protects against breakage 
  • Powerful Candelilla Wax – super duper smudge proof staying power without harsh removal 
  • Restorative Palm Oil - prevents moisture loss + fights free radical damage

FULL INGREDIENTS LIST [no secrets here, lovely]

Water, Euphorbia Cerifera (Candelilla) Wax, Cetyl Alcohol, Squalane (Plant Derived), Ethylhexyl Myristate, Magnesium Stearate, Glyceryl Stearate, Carbomer, Caprylyl Glycol, Phenoxyethanol. May Contain: CI 77499, CI 77891. 


    Hold wand horizontally to apply on both the top and bottom lashes. Use smooth strokes to apply from root to tip. Be sure to apply mascara on the top side of the upper lashes to create an even more dramatic look. Do not let dry between layers.


    0.135 fl oz / 4ml | 3.5" tall


    (it's true!)


    (small size + delivered monthly)


    (just the right curves)


    (yes, actually)


    (safe + eco-friendly)



    For max lash length, fit the curve of the brush to the base of your lashes and apply mascara smoothly from root to tip. Don’t let the formula dry between layers; just go for it, gorgeous. 

    To remove, submerge your lashes in warm water, or press a warm wet washcloth to your eyes. After 15 seconds, gently massage your lashes, and stand in awe as the formula dissolves right before your eyes. Not a trace is left behind. Let’s leave raccoon eyes to the raccoons, shall we? 



    to help women create more

    happy moments in everyday life

    Mascara is kind of our thing, but happiness is what can really make an impact in the world. That’s why we’ve dedicated ourselves to helping women create happy moments in everyday life, whether it be through a happy mascara delivery, our #createhappy quest, or our donating directly to women in need.  


    Customer Reviews

    Based on 238 reviews
    Lisa Kramerick
    Best i have EVER used!

    I am so impressed with this mascara. It stays put, has an incredible brush and is even cruelty free. I have so many allergies and this mascara is exceptional!

    Erin Garofalo
    Volume & Curl Mascara

    I love the size of the tube, the curve of the brush, it does a great job of thickening & lengthening my lashes, doesn’t flake & comes off super easy with just water.

    Better than expected

    This is probably the best mascara I've tried. Love that it's vegan and cruelty-free (which is always a must). I got it for free in a kinder beauty box and didn't think much of it, but it lengthened and raised my lashes, plus gave them volume. It also does a fine job at separating them. It doesn't flake at all and I can go all day without worrying about that, even in hot weather. It has a bit of water resistance (I've cried in this mascara and there was no running), but it comes off easily when I take a shower and clean my lashes. All in all I love this mascara and it's a very good price. I will probably pick up another when my current one runs out.

    Brandy Richardson
    It’s a yes from me

    I just switched from my tried and true mascara for the last several years. I wanted a cleaner option but didn’t want to have to sacrifice anything (lol). I am more than impressed with this! I did not do the subscription just because I only wear makeup once or twice a week but if I wore it more a subscription would absolutely be worth it. It makes my lashes appear way prettier than my previous mascara and I’ve actually gotten 2 compliments since switching which was unexpected ha ha.

    Jennifer Barnier
    I love this mascara!

    I love the length and definition formula so much. My lashes are very light and almost nonexistent looking but this mascara really makes them look longer and thicker than any other mascara I have used. And I love the way it comes off easily with water.

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