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THE BEST LITTLE MASCARA EVER: length + definition formula

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Regular price $21.00 |  Save $-21.00 (Liquid error (sections/product-template.liquid line 188): divided by 0% off)

Our original LENGTH + DEFINITION formula has incredible staying power. It is smear proof, sweat proof, smudge proof and budge proof, yet removes with just water. It's like magic, we know!

With over 90% natural ingredients [that's practically unheard of in a mascara!] this is a mascara you, and your lashes, will love.

vegan + cruelty-free

$5 sitewide shipping [FREE for subscribers or $75+]

PRODUCT DETAILS

HOW OUR SUBSCRIPTIONS WORK

Your fresh mascara is automatically delivered according to the schedule you select. You can adjust those settings anytime with just a couple clicks. And, we always send a reminder! No stress - nice and easy.

CHOOSING YOUR SCHEDULE

One mascara lasts about 6 weeks for daily users. Wear it a lot? Choose 30 days (1 mo), 45 days (6 weeks) or 60 days (2 mo). Wear it a little? Choose 90 days (3mo).

In addition to the convenience of never running out of mascara, our club members get free shipping on every auto-delivery + a little gift in every shipment. Non-members pay $5/order for shipping. Remember, you can easily modify, pause or cancel your subscription anytime.

ABOUT OUR MASCARA

Our original LENGTH + DEFINITION mascara formula has incredible staying power [it is smear proof, sweat proof, smudge proof and budge proof] yet removes with just water. 🥰 It's like magic, we know! 

With over 90% natural ingredients [that's practically unheard of in a mascara!] this is a mascara you, and your lashes, will love. 🌷

THE LOOK

This mascara offers a classic elegance; an enhanced, natural, everyday look. Ultimate length and definition, but never any spidery looking lashes (yikes). Just long, beautiful lash loveliness, here. 😍

THE BRUSH

Our special lash-hugging brush ensures every little and long lash you have gets well coated, maximizing volume and length without sacrificing definition. Plus, its unique shape means your lashes automatically get extra lift and curl. 💋 Good deal! And, so pretty.

THE FORMULA

Our proprietary formula is packed with natural ingredients, including the plant-based weightless moisturizer squalane. 🌱 Your lashes will love it! Plus, did we mention NO MORE CLUMPS. A dream come true, we get it.

THE COLOR

Can mascara ever be TOO black? We think not, but we gave it a go. Steering clear from potentially toxic dyes that you’ll still find in many commercial mascaras (we are looking at you, D&C Black No. 2), 🚫 ours is what we call Luscious Black… because that is how your lashes will look. So luscious.

LASTING LUSCIOUSNESS

Let’s talk staying power. Our mascara is not waterproof. But, you might think it is because it will not flake, smudge, sweat or cry off. Even your post-massage face will be surprisingly put together. 😉 It’s thanks to certain natural ingredients that we can provide this kind of coverage, but the flip side is that it can take an extra bit to remove at the sink. That’s why we also offer the perfect remover and eco-friendly eraser wipes. We’ve got you covered, girl!

If you remove it in the shower it's super easy. 🚿 Just let warm water run over your face for about 10 seconds and gently massage your lashes. Your mascara will disappear - with no raccoon eyes left behind. 🦝

AND OF COURSE

All of our products are always: vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free. 💕 That's a lot of free!

FAQ

WHY LITTLE MASCARA?

Two reasons, really.

1) We ALL know it’s unhealthy to keep a mascara around for too long but often simply forget to buy a new one. Even the FDA recommends you toss your mascara after 3 months. A little bottle provides the right amount needed so you always have fresh, safe mascara to use – and none goes to waste.

2) Shorter wands are SO much easier to use. Once you try it you’ll never want to go back to long mascara wands. Not only do you have better dexterity since your hand is closer to where you are applying, but you can also get better angles for thicker applications that result in more volume.

Yay for fresh, easier to use and bigger lashes!


IS THIS VEGAN + CRUELTY-FREE?

Yes!

All of our products are always: vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free.


DO I HAVE TO HAVE A MEMBERSHIP?

Nope.

No membership is required to shop our products. : ) But, by joining our subscription club you get free shipping [and a little gift!] on every auto-delivery! You can change, pause or cancel anytime. We even send a reminder a few days before each shipment so you can skip with no hassle if you have too much mascara on hand. Easy!


WHAT IS THE RETURN POLICY?

Our quality guarantee means that you can try our mascara risk-free!

If our mascara isn’t right for you, let us know. We are happy to return one opened mascara within 21 days of your first purchase with us. Sales are final on all other products.


HOW OFTEN SHOULD I CHANGE MY MASCARA?

The FDA recommends you toss your mascara after 3 months.

We’ve all been culprit to keeping a mascara around WAY too long. And, we all know it’s easy for bacteria to accumulate and the mascara to get clumpy and gross. Then comes the fiasco of trying to remember to pick one up at the store. Thank goodness for your new membership. 😉

On average, our “little” mascara lasts 6 weeks with daily use. Those who don’t use it daily can see it lasting much longer. However, we never recommend keeping any mascara for more than a few months – give yourself a fresh, sanitary one! Your eyes will thank you.

CONTENTS

DETAILS

0.135 fl oz / 4ml | 3.5" tall 

Learn why little is better


INGREDIENTS

Water, Euphorbia Cerifera (Candelilla) Wax, Cetyl Alcohol, Squalane (Plant Derived), Ethylhexyl Myristate, Magnesium Stearate, Glyceryl Stearate, Carbomer, Caprylyl Glycol, Phenoxyethanol. May Contain: CI 77499, CI 77891.

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