Loved by thousands of customers

he best little mascara ever, delivered when you need it

the perfect subscription for long, full lashes

  • the best little Mascara ever: $21 value [over 90% natural ingredients]
  • ERASE reusable mascara remover wipes: $10 value [so soft!]
  • little box of happy surprise [because #createhappy]

Was $36 Now only $21 + FREE Shipping Included

Watch video

I love this Mascara!

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

jane smith

join my little mascara club

here’s how it works...

1choose your formula

Our small size + fast delivery = you’ll always have fresh mascara. No more old, clumpy, unsanitary mascara for you, just big beautiful lashes

2delivered when you need

Our little mascara lasts 6 weeks with daily use. Before we send a refill we'll always drop you a note; with just a couple click you can easily change the timing to fit your exact need.

3cancel anytime

No sneaky contracts. No long term commitments. You can leave with just a few clicks. We love you and want you to stay but it’s all about freedom, here.

Was $36 Now only $21 + FREE Shipping Included

Loved by thousands of customers

get your starter kit today

our formula contains over 90% natural ingredients.

We are committed to giving women everywhere unforgettable lashes. Club members also get in on all kinds of happy moments: from goodies in each shipment to weekly tips and inspiration, we are dedicated to helping you feel better about yourself and life. Let's create more happy moments together!

  • the best little Mascara ever: $21 value [over 90% natural ingredients]
  • ERASE reusable mascara remover wipes: $10 value [so soft!]
  • little box of happy surprise [because #createhappy]

our clean
cosmetic promise

all of our products are always:

vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free

which formula
is right for you?

available in two formulas, find the perfect mascara for you

Loved by thousands of customers

length + definition

Our original LENGTH + DEFINITION formula creates a classic elegance you'll love; long, full lashes for a natural everyday look.

Special Feature:

incredible staying power yet removes with just water

volume + curl

Arriving early 2021, our VOLUME + CURL formula is perfect for when you want to amp up the va-va-voom; that false lash look without the hassle and expense.

Special Feature:

gorgeous, dark black color

Loved by thousands of customers

loved by thousands

find out why our customers love our products...

I love this Mascara!

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

jane smith

I love this Mascara!

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

jane smith

I love this Mascara!

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

jane smith

I love this Mascara!

“Etiam id mi tincidunt, porttitor nisi ac, ultrices lacus. In eget hendrerit tortor, non fermentum dolor. Nulla condimentum eget diam id placerat”

jane smith

Loved by thousands of customers

join my little mascara club

  • the best little Mascara ever: $21 value [over 90% natural ingredients]
  • ERASE reusable mascara remover wipes: $10 value [so soft!]
  • little box of happy surprise [because #createhappy]

choose your formula

Was $36.00 Now only $21.00 + FREE Shipping Included

frequent questions

find answers to your questions here

  • What is the difference between the two formulas?

    The Best Little Mascara Ever comes in two formulas.

    Our LENGTH + DEFINITION mascara formula offers a more classic, natural look. It is perfect for everyday wear. And, especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and those who find their mascara “migrates” too much (flakes, streaks, sweats off, etc) since it has unbelievable staying power – without the hazards of being a waterproof formula. Amazingly, it still comes off with just 15 seconds underwater and a light massage in the shower. And, no raccoon eyes!

    Our VOLUME + CURL mascara is the preferred choice for those who love the va-va-voom. It’s build for maximum lash volume, while still maintaining a strong base of natural ingredients. It has a more typical 18hr wear and an easy removal process. This formula will be released in early 2021, join the waitlist.

    Both formulas come in our fabulous small size and use our special brush that fits your lash line like a glove and makes applying mascara to those lower lashes a breeze.

  • Why the little bottle?
    Lorem ipsum dolor sit, amet consectetur adipisicing elit. Ducimus, cum animi, ad odit deleniti dolorem laboriosam neque quae consequuntur provident et itaque repellendus qui consequatur mollitia. Accusantium provident quos quae!
  • HOW OFTEN SHOULD I CHANGE MY MASCARA?
    Lorem ipsum dolor sit, amet consectetur adipisicing elit. Ducimus, cum animi, ad odit deleniti dolorem laboriosam neque quae consequuntur provident et itaque repellendus qui consequatur mollitia. Accusantium provident quos quae!
  • do you offer free shipping?
    Lorem ipsum dolor sit, amet consectetur adipisicing elit. Ducimus, cum animi, ad odit deleniti dolorem laboriosam neque quae consequuntur provident et itaque repellendus qui consequatur mollitia. Accusantium provident quos quae!
  • What is the difference between the two formulas?

    The Best Little Mascara Ever comes in two formulas.

    Our LENGTH + DEFINITION mascara formula offers a more classic, natural look. It is perfect for everyday wear. And, especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and those who find their mascara “migrates” too much (flakes, streaks, sweats off, etc) since it has unbelievable staying power – without the hazards of being a waterproof formula. Amazingly, it still comes off with just 15 seconds underwater and a light massage in the shower. And, no raccoon eyes!

    Our VOLUME + CURL mascara is the preferred choice for those who love the va-va-voom. It’s build for maximum lash volume, while still maintaining a strong base of natural ingredients. It has a more typical 18hr wear and an easy removal process. This formula will be released in early 2021, join the waitlist.

    Both formulas come in our fabulous small size and use our special brush that fits your lash line like a glove and makes applying mascara to those lower lashes a breeze.

  • HOW OFTEN SHOULD I CHANGE MY MASCARA?
    Lorem ipsum dolor sit, amet consectetur adipisicing elit. Ducimus, cum animi, ad odit deleniti dolorem laboriosam neque quae consequuntur provident et itaque repellendus qui consequatur mollitia. Accusantium provident quos quae!
  • do you offer free shipping?
    Lorem ipsum dolor sit, amet consectetur adipisicing elit. Ducimus, cum animi, ad odit deleniti dolorem laboriosam neque quae consequuntur provident et itaque repellendus qui consequatur mollitia. Accusantium provident quos quae!

Was $36 Now only $21 + FREE Shipping Included

Loved by thousands of customers