clean cosmetics promise
$3 SITEWIDE SHIPPING   |   FREE SHIPPING $25+

IT'S TIME FOR AN UPGRADE

meet the clean mascara that stays put 🀍 loved by thousands

get started in 3 easy steps

STEP 1

choose your formula

we have two amazing mascara formulas for you to choose between

[but just two - we make it easy]

try one, or both!

STEP 2

choose your add-ons

we provide pro tips and tools so you can have your best lashes ever

snag the products you need to upgrade your AM mascara application routine, your PM removal routine, and a cute bag too!

STEP 3

choose your happy

did we mention we are obsessed with our #createhappy mission?

choose your happy little free gift; each month we'll send something designed to help you enjoy and share more happy moments

STEP 1 of 3

choose your formula

THE BEST LITTLE MASCARA EVER

meet your new favorite mascara

THE BEST LITTLE MASCARA EVER

volume + curl formula


🀍 va-va-voom volume

🀍 full, luscious lash lift

🀍 seriously smudge proof

MONTHLY SUBSCRIPTION | $9

THE BEST LITTLE MASCARA EVER

length + definition formula


🀍 over 90% natural ingredients

🀍 removes with just water

🀍 seriously smudge proof

MONTHLY SUBSCRIPTION | $12

STEP 2 of 3

choose your add-ons

UPGRADE YOUR AM ROUTINE

get pro tools and get the perfect lashes, daily

REFINE

mascara shaping combs [5 pack]


🀍 banish clumps forever

🀍 separate lashes like the pros do

🀍 reusable + disposable

MONTHLY SUBSCRIPTION | $2 ONE TIME ADD-ON | $3

CLEAN

mascara corrector swabs [25 pack]


🀍 precision tip corrector

🀍 instantly fix any slips

🀍 biodegradable natural cotton

MONTHLY SUBSCRIPTION | $3 ONE TIME ADD-ON | $4

UPGRADE YOUR PM ROUTINE

your new + clean [and eco-friendly!] mascara removal system

FRESH

micellar water mascara remover


🀍 natural micelles in soft water

🀍 clean + refreshing cucumber

🀍 gently removes any mascara

MONTHLY SUBSCRIPTION | $9 ONE TIME ADD-ON | $12

ERASE

reusable mascara remover wipes


🀍 super-soft mascara eraser wipes

🀍 no chemicals needed - just water!

🀍 eco-friendly + reusable

MONTHLY SUBSCRIPTION | $5 ONE TIME ADD-ON | $8

$3 sitewide shipping | orders $25+ enjoy FREE SHIPPING

UPGRADE YOUR MAKEUP KIT

show off your love for mascara with a cute new bag

PRETTY

makeup pouch

ONE TIME ADD-ON | $7

LOVELY

makeup case

ONE TIME ADD-ON | $10

EXQUISITE

cosmetics bag

ONE TIME ADD-ON | $15

STEP 3 of 3

choose your happy

WE ARE ZANY ABOUT YOUR HAPPINESS

pick your monthly gift + get ready to get happy

DAILY HAPPY

mirror mantra decal


Repeat after me... I. AM. FABULOUS.

Place your cute little mirror mantra right where you'll see it on the daily, and make it a habit to give yourself a happy moment whenever you need it.

SELECT + GO TO CART | FREE

LITTLE BOX of HAPPY

tasty treat


What is better than getting the perfect mascara, delivered? Getting a tasty treat along with it! That's what.

And, what is better than a tasty treat? One with a happy surprise in it! We got you covered.

SELECT + GO TO CART | FREE

SCATTER HAPPY

shareable mini card


If you love to #createhappy half as much as we do you'll love our SCATTER HAPPY shareable mini cards. 

Our happy message on the front + your handwritten note on the back = one happy moment, delivered.

SELECT + GO TO CART | FREE

all of our products are designed to be a perfect one-month supply

Before each refill ships, your mascara concierge will check in with you.

Not ready? You can adjust, delay [or donate - we match each one!] your refill so you always have the right amount.

It's the easiest [and most fun] subscription you've ever met.

let's do this!

GO TO CART


faq

WHAT DOES CLEAN BEAUTY REALLY MEAN?

It's time for beauty products to work well AND be good for you + the planet. We invested years to ensure ours could do it all. πŸ§ͺ

We didn't stop at being 100% vegan + cruelty-free. Whole Foods publishes a "Beyond Clean Beauty" standard to clearly define best in class clean ingredient guidelines, and all our products exceed their standards. 🌎 Plus, we are certified plastic neutral so you can feel good about using a mascara that you love.

WHY "LITTLE" MASCARA?

Ever notice that you throw out your mascara because it's dry, nasty, clumpy, and unusable, not because it's empty? 🀨

Our little bottle provides the right amount needed so you always have fresh, safe mascara to use – and none goes to waste.

WHAT IS IT LIKE TO USE A SHORTER MASCARA WAND?

There's a good reason mascara minis are taking the lash world by storm right now. Shorter wands are SO much easier to use. Once you try it you’ll never want to go back! 🀯

Not only do you have better dexterity since your hand is closer to your lashes, but you can also get better angles that result in more volume. 😍

Yay for fresher, easier to use, and bigger lashes! πŸŽ‰

EVERY MASCARA SAYS IT'S SMUDGEPROOF, ARE YOU REALLY?

So true! There's a lot of mistrust out there in mascaraland since there have been so many unrealized promises. 😞 Pop over to IG and watch some of our highlights, you'll see real women trying to make our mascara move from their lashes to their face, with no luck! πŸ˜‚ That's a good thing.

WHAT IF I END UP WITH TOO MANY MASCARA?

Said no one ever. πŸ˜† 

All of our products are designed to be a one month supply for daily users. It's also wise to replace mascara regularly for health reasons and a new one showing up serves as an excellent reminder to do just that!

Worst case scenario, many of our customers enjoy having extra mascara around. Whether it is in your purse, travel kit, gym bag, diaper bag, car, or at your lucky BFF or sweetheart’s house, it can be a lifesaver in many situations. Especially since we aren't sold in stores!

If you still feel like you have too many mascaras on hand you can easily skip a month or choose to share the love by donating your monthly mascara to a woman in need – we always match every donation. πŸ₯°

WHAT IF MANAGING SUBSCRIPTIONS STRESSES ME OUT?

We got you. πŸ€— Meet Phoebe, your *personal* mascara concierge. She will send you an email reminder before every refill with plenty of time to make any adjustments to your order. Add, remove, skip, donate, cancel - Phoebe makes it easy.

Too bad she can’t help with the laundry. πŸ˜

WHAT IF I DON'T LIKE THE MASCARA?

Thousands of women love our mascara, and we hope you will too. πŸ˜Š 

That being said, we know that mascara is a very personal choice, so we offer a risk-free quality guarantee. If our products aren’t right for you, just reach out and let us know. We are happy to let you return one opened mascara within 21 days of your first purchase with us for a refund. Nice and easy!

GET STARTED


how it works

You select your favorite mascara, your clean lash care add-ons, and your fun freebie. We ship it to you in the happiest little package ever.

All our products are designed to be a perfect one-month supply. Your eyes are important, they'll love our fresh, clean cosmetics. Delivered!

Before each refill ships your mascara concierge will check in. You can adjust, delay [or donate! we always match] your refill so you always have the right amount.

GET STARTED

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