🤍 loved by thousand of customers

MEET THE LITTLE MASCARA
EVERYONE IS SUBSCRIBING TO

GET YOUR STARTER SET

✔️ The Best Little Mascara Ever: $21 value [the perfect formula for long, full lashes]

✔️ ERASE reusable mascara remover wipes: $10 value [soft + eco-friendly]

✔️ Little Box of Happy surprise [because #createhappy]

ONLY $21 + FREE SHIPPING INCLUDED

curelty free mascara

premium mascara - delivered

no flakes, smudges, smears or clumps - just long, full lashes

how it works

A BETTER MASCARA, DELIVERED

Our small size + fast delivery = you’ll always have fresh mascara. No more old, clumpy, unsanitary mascara for you, just big beautiful lashes.

CHOOSE YOUR FREQUENCY

Typically, one bottle lasts 6 weeks. Before we send a refill we'll drop you a note; with just a couple clicks you can easily change the date.

CANCEL ANYTIME

No sneaky contracts. No long term commitments. You can leave anytime. We love you and want you to stay but it’s all about freedom, here.

ONLY $21 + FREE SHIPPING INCLUDED

🤍 loved by thousand of customers

special offer

show off your love for mascara with a cute makeup bag



WHICH ONE
WILL YOU CHOOSE?

Have a special promo code?

Enter it during checkout and your bag is free!

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loved by thousand of customers

incredible staying power yet removes with just water

clean products you'll love

over 90% natural ingredients, that's practically unheard of in a mascara!

our clean cosmetics promise

all of our products are always:
vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free.

My Little Mascara Club

Our mission is to help women feel better about themselves and life.
We do that through an incredible, innovative, natural mascara that gives women everywhere unforgettable lashes… but even more so by finding ways to provide tips and inspiration to help real women find real happiness.