a clean mascara

THAT
STAYS PUT...
ALL DAY LONG


$21 starter set | free shipping | quality guarantee

premium mascara - delivered

no flakes, smudges, smears or clumps - just long, full lashes

how it works

A BETTER MASCARA, DELIVERED

Our small size + fast delivery = you’ll always have fresh mascara. No more old, clumpy, unsanitary mascara for you, just big beautiful lashes.

CHOOSE YOUR FREQUENCY

Typically, one bottle lasts 6 weeks. But, you can get your delivery every month, every few months or press pause anytime.

CANCEL ANYTIME

No sneaky contracts. No long term commitments. You can leave with just a few clicks. We love you and want you to stay but it’s all about freedom, here.

clean, natural products you'll love

over 90% natural ingredients, that's practically unheard of in a mascara!

our clean cosmetics promise

all of our products are always:
vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free.

My Little Mascara Club

Our mission is to help women feel better about themselves and life.
We do that through an incredible, innovative, natural mascara that gives women everywhere unforgettable lashes… but even more so by finding ways to provide tips and inspiration to help real women find real happiness.