Are your products Vegan and Cruelty Free?

Yes! All of our products are always: vegan, cruelty free, gluten free, paraben free, mineral oil free, beeswax free and paraffin free.

What is the difference between your two types of mascara?

The Best Little Mascara Ever comes in two formulas.

Our LENGTH + DEFINITION mascara formula offers a more classic, natural look. It is perfect for everyday wear. And, especially loved by those who need a boost of length, those who prefer a mascara with an incredible ratio of natural ingredients, and those who find their mascara “migrates” too much (flakes, streaks, sweats off, etc) since it has unbelievable staying power – without the hazards of being a waterproof formula. Amazingly, it still comes off with just 15 seconds underwater and a light massage in the shower. And, no raccoon eyes!

Our VOLUME + CURL mascara is the preferred choice for those who love the va-va-voom. It’s build for maximum lash volume, while still maintaining a strong base of natural ingredients. It has a more typical 18hr wear and an easy removal process. This formula will be released in early 2021, join the waitlist.

Both formulas come in our fabulous small size and use our special brush that fits your lash line like a glove and makes applying mascara to those lower lashes a breeze.

Do I have to have a membership to shop your products?

Nope! You can order any of our products, anytime, no membership required. We also offer beautiful gift sets which are a one-time purchase.

Our club members enjoy free shipping and exclusive deals. And, there's never any commitment! We even send a reminder before every shipment - you can adjust it with just a couple clicks. What's not to love?

How often should I change my mascara?

The FDA recommends you toss your mascara after 3 months. We’ve all been culprit to keeping a mascara around WAY too long. And, we all know it’s easy for bacteria to accumulate and the mascara to get clumpy and gross. Then comes the fiasco of trying to remember to pick one up at the store. Thank goodness for your new membership. 😉 On average, our “little” mascara lasts 6 weeks with daily use. Those who don’t use it daily can see it lasting much longer. However, we never recommend keeping any mascara for more than a few months – give yourself a fresh, sanitary one! Your eyes will thank you.

Why the little bottle?

Two reasons, really.

1) We ALL know it’s unhealthy to keep a mascara around for too long but often simply forget to buy a new one. Even the FDA recommends you toss your mascara after 3 months. A little bottle provides the right amount needed so you always have fresh, safe mascara to use – and none goes to waste.

2) Shorter wands are SO much easier to use. Once you try it you’ll never want to go back to long mascara wands. Not only do you have better dexterity since your hand is closer to where you are applying, but you can also get better angles for thicker applications that result in more volume.

Yay for fresh, easier to use and bigger lashes!

Do you offer free shipping?

Yes, club members always get free shipping on their subscription! We also offer free shipping on any order over $75, sidewide.

Otherwise, we offer flat $5 shipping. Nice and easy.

How long will it take for my order to arrive?

We only ship to customers in the US and we always ship USPS First Class.

Most shipments arrive within 5-8 business days. However, some can take a little longer. You’ll get a tracking number and can watch your shipment’s progress.

If you’re located in Alaska, Hawaii, or U.S. Territories, shipments may take up to 4 weeks to arrive.

What is your return policy?

We ship orders quite quickly [can't leave you mascara-less!], so we typically cannot catch changes to your order in time to adjust it, once processed.

If you’re on a Mascara Plan, you can cancel or change the timing of your shipments in your account at any time. Changes made within 48 hours of plan renewal may not go into effect until the following period.


If our products aren’t right for you, let us know. We are happy to return one opened mascara within 21 days of your first purchase with us.

To process a return, email us at: We will provide you with the return address and issue you a return authorization number you must include when you send back your mascara.

If you return the mascara within 21 days of the purchase date [provide us with a tracking number showing date sent] we will issue you a full refund upon receipt (not incl S/H).

Sales are final on all other products.

Modifying my mascara plan shipments

You can modify your Mascara Plan shipments anytime by visiting your Account.

You are always able to add or remove products, update your address and payment information, pause your subscription, or change the frequency of your shipments. Just click on the section you’d like to modify and take it from there.

Canceling my Mascara Plan Shipments

You can cancel anytime, for any reason with just a few clicks. We hope you’ll stay but we don’t make it hard to leave. That’s just not our style.

You can cancel (unsubscribe) from your Mascara Plan subscription at any time by logging in to your account and clicking on the link on the right side of the screen.

If you’d prefer, you can pause your subscription or change your shipment frequency, instead.

How do I use my coupon/promo code?

Place the product(s) in your cart. Once you are viewing your cart, you will see a spot to enter your code.

Most of our coupon codes will only work if you’re using it on your first order. If you’re a returning customer, feel free to pass your code along to a friend who may want to try us out for the first time - they, and we! - will really appreciate it.

Your coupon code is good to go for 90 days (unless otherwise noted). Max one discount or offer per order.

How can I earn referral or affiliate rewards?

We love our referral and affiliate partners! Thanks for sharing the mascara love. <3

As a member of our affiliate program you can earn a commission of up to 21% for each sale you refer through your unique affiliate link. You can boost your earnings by referring other affiliates; you’ll automatically get 7% of everything they earn, too!

We provide all kinds of cute banners and a helpful 3 day cookie.

Sign up now and get sharing!

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