our mission is to help women feel better about themselves and life
We do that through an incredible, innovative mascara that gives women everywhere unforgettable lashes… but even more so by finding ways to provide tips and inspiration to help real women find real happiness.
Here you will find stories from women just like you. We discuss how to create happiness at home, at work, in your health, your relationships (romantic, friendships, family) and more.
get in on the happy news
Have you ever thought about how you apply mascara? Learn the secret of how to apply mascara for maximum volume.
Could the secret to finding a lasting relationship be to simply quit trying to do so? Hear how Thuy simply let go to let the goodness flow.
Confidence is such an important part of happiness. Learn the 3 step process you can use to create confidence in any area. Then, go forth and be happy!
When it comes to favorite eye cosmetic products, mascara is king. Over $914 million was spent in the U.S. on mascara in 2018, more than eye shadow and liner purchases. That's hardly surprising considering the classic beauty staple can instantly make eyes look awake...
Mascara is the finishing touch to any beauty look, without it you look incomplete. But what does mascara do, and how? Click here to learn more
Blondes do have more fun, however, it can be hard to put on makeup without looking washed out. Click here to learn the best makeup for blondes.
Are you overworking yourself and always seem to put down time on the back-burner? If so, here are 5 simple ways to relax and destress.
A family of 5 plus a full time business is no easy thing to balance. Here, Jennifer shares the small and simple ways in which she keeps her home happy.
Hosting a girls night can be stressful if you’ve never done it before. Click here for 4 fun girls night in ideas that are sure to be a hit.
We all let fear stop us from going after our dreams. Hear, from Christina, the small and simple ways you can get yourself to take risks that lead to big rewards.
Do you hate getting ready in the morning but don’t want to risk looking like a mess? Here are quick beauty hacks to get you out the door in 5 minutes!
Starting your career can be really intimidating! So. Many. Decisions. Get to know Kaitlin and hear her tips on finding a career you’ll love.