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our mission is to help women feel better about themselves and life

We do that through an incredible, innovative mascara that gives women everywhere unforgettable lashes… but even more so by finding ways to provide tips and inspiration to help real women find real happiness. 

Here you will find stories from women just like you.  We discuss how to create happiness at home, at work, in your health, your relationships (romantic, friendships, family) and more.

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7 Mistakes You Might Be Making When Applying Mascara

7 Mistakes You Might Be Making When Applying Mascara

When it comes to favorite eye cosmetic products, mascara is king. Over $914 million was spent in the U.S. on mascara in 2018, more than eye shadow and liner purchases. That's hardly surprising considering the classic beauty staple can instantly make eyes look awake...

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